Social networking has many uses for both the corporate world and everyone else. One way social networking is useful is for marketing/advertising/campaigning something. The article “How Obama Tapped Into Social Networks’ Power” says that “by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote.” Because of the wide spanning reach of social networking websites, a simple message posted once could possibly reach millions of people within hours. This obviously had a positive effect on Obama’s campaign and I think more politicians will use social networking in the future to get their message out.
A social use for social networking sites is the ability to find/keep up with you’re your current and old friends. Sites such as Friendster and Facebook make it easy to find friends you might have via your e-mail contact list. Another related use for social networking is data collection/research. Because people post so much information about themselves, it is very easy for researchers and companies to collect information and use it for either academic or business purposes. Because so much information is available, web sites are becoming more and more personalized for each user.
A major business use for social networking is to expand professional networks and also to find a job. Companies can also post “help wanted” listings to find potential candidates to work for them. The article “Tweeting Your Way to a Job” talks about how the Murphy-Goode Winery in Sonoma sought a new employee by posting on blogs, Facebook, and Twitter. I think this has especially been helpful during the current recession because it has aided the job hunting process for many people. Being part of a social network gives them access to more people and companies than they would have been exposed to otherwise.
Social networking is also being used more often is classrooms. The article “Professor Encourages Students to Pass Notes During Class -- via Twitter” talks about how a professor at Penn State University made Twitter useful for his class. He thought that communicating via Twitter would make for “richer” class discussions. At first students were apprehensive, but “once students warmed to the idea that their professors actually wanted them to chat during class, students begin floating ideas or posting links to related materials.” I think in the future more professors will use social media and social networks to supplement their class materials. The article “Is MySpace Good for Society? A Freakonomics Quorum” says that “undergraduates who used Facebook intensively had higher bridging social capital scores than those who didn’t, and our longitudinal data show that Facebook use preceded these social capital gains.” Basically it is saying that undergraduates who used Facebook had an advantage as far as social networking is concerned over those didn’t use it. The article restates this and says that “these students were using Facebook to increase the size of their social network, and therefore their access to more information and diverse perspectives.”
There are similar uses like this in the business world. “IBM, for instance, has created an internal social network site, “Beehive,” to encourage more collaboration and communication across teams. In India, Babajob harnesses social networking tools to pair employers with those who seek work. We will continue to see these trends grow as social networking features are employed for fun, profit, and social good” (“Is MySpace Good for Society? A Freakonomics Quorum”). This shows that there are both academic and corporate uses for social networks and they benefit society as a whole.
I think the biggest concern overall about social networks is the lack of face-to-face interaction it causes. Whereas in the past looking at a computer or cell phone would isolate someone, now it’s almost the opposite. I know personally that if I happen to forget my Blackberry when I’m leaving for work/school I feel isolated or I feel like I’m missing out on something. Overall I think this is just an example of a general overreliance by everyone on technology. Another related risk is the loss of information. For example, if you upload pictures to the computer and don’t back them up and then your computer crashes, you lose your pictures.
Another potential risk of social networking web sites is that anyone can post anything at anytime. The article “They're Back, and They're Bad: Campus-Gossip Web Sites” addresses this issue by talking about campus-gossip web sites where students can post anonymous messages about other students. It says that “internet shaming creates an indelible blemish on a person's identity. It's similar to being forced to wear a digital scarlet letter or being branded or tattooed. People acquire permanent digital baggage. They are unable to escape their past, which is forever etched into Google's memory.” This is harmful because it leaves a lasting effect on that person that won’t be forgotten as fast as rumors that are spoken to one another. Something like that is potentially harmful because everyone on the Internet can see it such as that student’s professors, friends, family, and even potential employers.